Consumer Pharmaceutical Advertising Article Example | Topics and Well Written Essays - 3750 words

Consumer Pharmaceutical Advertising - Article Example Definition. According to Ventola (669-684), direct to Consumer Advertising (DTCA) is a type of marketing that is extensively and exclusively observed in the pharmaceutical industry. Although this form of marketing promotion is observed in other industries, the term is exclusively derived from the marketing promotion in the pharmaceutical industry. In this regard, the marketing activities are primarily focused towards the patients’ end unlike targeting the healthcare professionals. The promotional activities or tools that are generally used in this form of marketing include the use of print media, television, radio, social media, and many more. In the present day context, marketing activities are identified as playing an effective role in the promotion of a product and/or service. Subsequently, different promotional tools are used by companies with the aim of making an effective reach to a large number of customers in a global context. Thesis Statement. The prime objective of the study is to undergo a comprehensive review of DTCA in the pharmaceutical industry in the US. In this regard, the paper focuses on understanding the concepts of DTCA and the history of different types of advertisements surrounding DTCA. The report also emphasizes the rules and regulations governing the promotional activity in the US. Moreover, it also intends to reveal the advantages as well as the disadvantages of adapting DTCA in the US pharmaceutical market. Some of the remedies that would lead to the growth of the pharmaceutical industry in the US through adapting DTCA are also discussed. Further, the report also highlights the effect of DTCA on health insurance and the pharmaceutical industry that has to lead to the shift of promotional activities towards social media for attracting customers.

Module 3 Essay Example | Topics and Well Written Essays - 500 words - 1

Module 3 - Essay Example taz Mahal, â€Å"Chosen one of the Palace,† about whom it is said, â€Å"The moon hid its face in shame before her.† The two were inseparable, so it was not unusual that she accompanied him to subdue a rebellion even if she was on the ninth month of her pregnancy. During the birth of their fourteenth child, the queen suffered complications, but it is said that just before she died she made her husband promise that he would build a mausoleum for her, one of outstanding beauty not before seen. It is said of the queen that she was a kind and wonderful woman who helped hundreds of women in distress (Wijesinha, 2010), so her death was deeply mourned by the nation. Six months after her death, Shah Jahan, still grieving, built her mausoleum across the Jamuna River, near the royal palace. It was the Taj Mahal, made of white marble and described as delicately ethereal, pearly pink during the dawn and opalescent in the moonlight. As a work of art, the structure evoked harmony, grace and purity. The Taj Mahal is the finest example of Mughal architecture which is a combination of Persian, Ottoman Turkish, and Indian architectural styles (Hasan, 1994; Du Temple, 2003). The tomb is a perfectly symmetrical building with an iwan or arch-shaped doorway, framed by a large pishtaq and topped by a huge marble dome and finial. The base structure is a multi-chambered cube with chamfered corners and forming an unequal octagon. Four minarets stand at the four corners surrounding the tomb. The Taj Mahal is an architectural wonder of the world because of its one of the world’s most beautiful buildings. It is a â€Å"poem in marble† which is stunning if viewed under a full moon (Wijesinha, 2010); however, it is renowned not only because of its resplendent and intricate beauty, but because it is a monument to a deep and undying love by a king for his beautiful and well-loved queen. Even after four and a half centuries, is still today India’s most popular tourist site. Wijesinha,